Hilo Studio

Hilo Studio / Services / Branding and identity

Branding and brand identity

A brand isn't a logo: it's how people recognize you, what you say and how you say it everywhere. We design complete identities, from strategy to the label, so everything speaks with one voice.

Pack CREATE · From €3,500 + VAT Pure brand identity, solid and ready for the real world. Typical timeline: 6–10 weeks. Let's talk →

What a complete identity includes

  • Strategy and concept: values, audience, competition and the idea that ties it together.
  • Visual identity: primary logo, secondary versions, symbol and type system.
  • Color: a palette with contrast and usage rules.
  • Physical applications: stationery, packaging, labels or menus.
  • A short, clear brand guide, made to be used rather than filed away.

Brand and story go together

We build the identity from a story. For the wine brand it came from the home village and its Sunday visitors; for the St. Peter's Abbey proposal in Ghent, from the building's history. That story then guides the website, the copy and the physical pieces, which is why everything fits.

How we work

  • We listen to your idea and what sets you apart.
  • We research the market and define the concept.
  • We design tailored proposals and refine them with you.
  • We produce every piece and deliver everything ready for print and web.

Related work

Frequently asked questions

How much does full branding cost?

The CREATE pack starts at €3,500 + VAT and includes strategy, visual identity, color, physical applications and brand guidelines.

How long does it take?

Between 6 and 10 weeks, depending on the applications.

Do you design just a logo?

We can, as a custom project, but we recommend at least a minimal system (logo, color and type) so it works everywhere.

Do you work outside Madrid?

Yes. We're based in Madrid and work with projects across Spain and abroad, in Spanish and English.

Shall we talk about your project?

Let's talk →

Other services