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Case study · Brand and packaging

Brand and label design for a wine range

Identity and labels for a wine range with a character all its own.

Brand and label design for a wine range
Sector
Wine
Deliverables
Concept, copy, identity and labels
Services
Concept development, Copywriting, Visual identity, Packaging & labeling

The idea

A wine range with humor and roots: the brand comes from the village where it's made and the Sunday day-trippers who fill it every weekend. That story sets the tone for the names, the copy on each label and the visual system.

What we designed

  • Brand concept and narrative.
  • Label copy for each wine.
  • Visual identity and a label system for the whole range.
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